Diamond Makes FCBD Easier for Retailers
The annual Free Comic Book Day celebration is nearly here, and while this yearly event may be a great time for comic book fans, the day lends its own set of problems to comic book retailers. Yes, the day brings in a lot of customers seeking out free stuff but buying other stuff, and at least some of these new customers will come back for more, but those Free Comic Book Day books aren’t free. Shops get them at a discount, yes, but having that stock on hand still requires a big purchase for shops. So, to help ease this burden and make things more fun for everyone on this most fun of days, Diamond is allowing retailer to split their order invoice. Here’s the full presser below.
Diamond Splits Invoicing of Free Comic Book Day Books to Before, After the Event
To ease the burden of a larger invoice for Free Comic Book Day titles, Diamond Comic Distributors has announced that it will bill participating U.S. and Canadian retailers on two separate invoices.
“Many retailers have requested in the past to delay billing for Free Comic Book Day books due to the large cost involved with that week’s invoice,” said Diamond VP-Sales and Marketing Roger Fletcher. “We’re happy that we can oblige, and hopefully splitting the invoice cost to before and after the event will ease the burden on retailers, so they can concentrate on having an exciting and successful Free Comic Book Day Event.”
After participating retailers receive their Free Comic Book Day shipments between April 11 and April 20, they will be billed via price adjustments once before and once after Free Comic Book Day. U.S. and Canadian accounts will receive an invoice for the gold sponsor titles before the event, on April 25, and an invoice for their orders of silver sponsor titles after the event, on May 9.