Where’s Wonder Woman?
Where are the female heroes? Despite Black Widow appearing in every Avengers or Avengers team member’s movie and despite Rey being the star of the extending Star Wars cinematic universe, fans found their product range lacking. For months fans campaigned and demanded that Disney release a range of Rey merchandise after she was suspiciously absent from basically everything Star Wars related. In this they were successful and Disney eventually caved to the demand. Super Hero Girls, a cute web series about our favourite DC heroines and villains attending high school, pitched specifically to young girls has dominated markets around the English speaking world. And yet here we are again. Just one month out from the release of the long anticipated Wonder Woman solo movie…and there’s no hype. Advertising for the film has been incredibly lacking lustre, especially when compared to the lead up of various other superhero films.
Vivian Kane of the Mary Sue pointed out that whilst “this very much is a movie women are clamoring to see…studios tend to get stuck in the mindset of equating men with superheroes and women with romance. For an industry so fearful to exist outside of binaries, a female hero with the potential to appeal to a bunch of different demographics equally is bound to confuse them”. So is that it then? Are studios simply unsure on how to market this piece? From my experiences within the marketing world (in Australia), I’ve found the industry to be quite female dominated, begging the question of how could a multi-national, billion dollar corporation such as Warner Brothers not understand how to market a movie we’ve all been waiting for.
Others have suggested that perhaps Warner Brothers did not wish to compete with Marvel and the release of Guardians of the Galaxy 2. Why then, would they compete with Batman Vs Superman and Suicide Squad, each with multiple media promotions including interviews, trailers, teasers, behind the scene photos etc, to their name, but not choose to push Wonder Woman? Shana O’Neil of SyFy Wire pointed out that the few trailers there are have garnered close to 60 million views. “Imagine what would happen if the trailer were embedded on major entertainment sites and there were stories out there about the film?” Jump on Facebook and you’ll probably spy another teaser for Aquaman and the Justice League, but not Wonder Woman. Where are Gal Gadot’s interviews? Where are the leaked set images? Why did it take a bunch of women banding together to list all of the amazing and diverse merchandise that I have yet to see advertised by the companies selling them?
Is this lack of advertising pure and blatant misogyny? Are they still under the archaic disillusion that women just aren’t interested? Or do they have so little faith in this production? Whatever reason, the lack of advertising has fans worried. “Because it looks like Warner Brothers isn’t even trying, and we all need this movie to be a success because we need more female-led movies, period. Especially ones where the woman is the hero.”
The creator of Heroic Girls, a blog dedicated to empowering young women through exploring and advocating for strong role models in various media forms, have decided to take matters into their own hands. If the big wigs aren’t going to market this movie, then Heroic Girls will….and so will Outright Geekery. May is all about Wonder Woman. It’s time to prove once and for all that women can lead a movie, that women can be geeks too, that we damn well matter.
#30DaysofWonderWoman get on it.