Bad Idea…What we know and Why We Need to Wait.
As you may or may not have known, a new comics publisher announced its creation this past week, and with it came controversy. Bad Idea is now here, and lots of people have questions. We’re here to help…
Now, let’s go over what we know. The official lineup of books have not been announced except for ENIAC, but we do know the talent behind the books coming out. Here’s the list:
Matt Kindt (Mind MGMT, Folklords), Doug Braithwaite (Justice), Mae Catt (Young Justice), Joshua Dysart (Unknown Soldier, Harbinger), Tomas Giorello (X-O Manowar), Lewis LaRosa (Bloodshot Reborn), Adam Pollina (X-Force), Robert Venditti (Justice League), Marguerite Bennett (Batwoman), Eric Heisserer (Bird Box, Arrival), Jody Houser (Harley Quinn & Poison Ivy), Jeff Lemire (Black Hammer, Gideon Falls), Peter Milligan (X-Statix), Zeb Wells (Amazing Spider-Man).
Ok. Now that we know who, we also know how. And that is where some are having issues with (pun intended). It is in their business model where the confusion lies.
According to their first press release (which you can read here), there is a initial 20 stores approved to distribute 1 copy of each title per customer, with more to be added later. The books will be sent directly to the local comic stores. Also no variants.
This business model seems, at least at face value, to get books into the fans hands, without devaluing it with a flood of #1’s. It also guarantees a sale for the lcs, while nixing the middle man Diamond Comics Distribution.
Naturally the news of only 20 initial shops with 1 per customer has fans scratching their heads, especially those who live internationally. The concern, although justified, may ultimately be premature. Since Diamond is out of the picture, direct shipping abroad, pricey as it may be, means more product available in those areas.
With the planned scarcity of the books, the plan is to limit the amount of books being seen in EBay auctions, thereby making the ones that are out there, are the ones requested by fans, and not flippers.
And lastly, people are concerned with the length of time this is all going the be happening. Rest assure Bad Idea started way before the first tease was released, so the first book, according to CEO Dinesh Shamdasani, is in May (unless enough interest is generated and they drop it early), and it is in this article writers mind if enough interest is generated, more that 50 local comic shops will be having Bad Idea products in their stores by the end of the year.
The point of this article is to set people straight, and to hopefully quell some fires. I, along with everyone who is a fan of Dinesh and his posse, are eager…even salivating…to see wholly new stories to come from our favorite creators.
Remember, Bad Idea (like getting really great Comics to read), is always a GREAT idea.